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SILK
Baluch, Matúš ; Ptáček, Jiří (referee) ; Cenek, Filip (advisor)
My diploma thesis is instalation, which elements are based on principales of ready-made. Documentation of living performance. Site-specific charakter, objects, and documents are common, that are one from of physical, psychical, and social injuries. Trought the installation and added text with its full range of form I am changing the discurse.
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"Du has(s)t mich (gefragt) …" Human primal fears and their literary implementation in lyrics of the band ,Rammstein'
Pecková, Adéla ; Blahak, Boris (advisor) ; Tvrdík, Milan (referee)
A fitting citation from the name of this thesis contains one of the most well known plays on words of the German band Rammstein, which engages socially taboo topics in its lyrics and thus evokes human primal fears. The goal of this thesis is a literary analysis of selected lyrics with a regard to the related controversial topics. Controversial topics often reflect human weaknesses. This thesis focuses on their literary implementation in lyrics (irony, plays on words and rhetorical and stylistic tools) with a consideration of the accompanying music. Based on the insight gained, the important question is: why has the band Rammstein become a phenomenon of the present time all over the world and why are its lyrics subjects of discussion. The provocation certainly has its roots in the origin of the members of the band, who come from the former DDR, where they did not have the opportunity to openly comment controversial topics.
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Media image of David Černý and his work in the zech press
Kušiaková, Anna ; Sládková, Hana (advisor) ; Ježková, Tereza (referee)
This bachelor thesis "The medial image of David Černý and his work in the czech press" is trying to present the medial image of contemporary czech controversial artist in selected periodicals, formed both by the media and his personality. For specific documentation of the image, its changes and development while outlining development of periodicals themselves were selected two seasons; five-year period before the turn of the millennium (1996-2000) and equally long period after the turn of the millennium (2006-2010), the periodicals were chosen from among the most read newspapers (MF DNES, Lidové noviny, Hospodářské noviny and Blesk) and weeklies (Reflex, Respekt a Týden). In the first part is presented the biography of David Černý and his work, as well as some of the press trends since 1989. The second part of the work is focused on a specific period and personality in the monitored titles, the aim is to describe from selected articles the medial image of David Černý and describe, how it has been transformed, how has changed expression of the artist and which changes have occured in press. David Černý is a significant czech artist and because it does not occur too many comprehensive publications, dealing closer with his controversial person and work, I would like this work to contribute to the...
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Trolling in online games in relation to gender
Terzičová, Nikola ; Hájek, Martin (advisor) ; Mitrenga, David (referee)
The thesis consists of 3 parts, the theoretical part, the methodology and the analytical part. He tries to analyze trolling in the Czech and Slovak online environments, specifically in World of Warcraft. The work focuses on topics such as the specifics of virtual space, virtual identity and gender stereotypes here. He is framed in the Erving Goffman On Face-Work theory, drawing information from the theory on personal interaction behavior and comparing them with interactions in the World of Warcraft environment. Using qualitative methods and chat analytics provides a view of trolling in on-line environments, a typology of trolling actors, their strategies and resources from which they draw their provocations.
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Kefíref as marfketing fenomen
Sudíková, Tereza ; Klabíková Rábová, Tereza (advisor) ; Zezulková, Markéta (referee)
The thesis Kefírer: the marketing phenomenon aims to analyse this unusual Czech brand that is based on Adolf Hitler parody. The brand gained attention due to black humour communication connected to Hitler and became very popular. Nevetheless, it was just a short- time effect. Firstly, the thesis presents the brand creation and the brand development and compares this case to similar trends. The next part describes marketing, marketing communications and brand building related to Kefírer. The next chapter analyses the specifics of marketing texts especially from the point of stylistics. The following part states the fundings of the research conducted by the author. Revealed facts allow to clarify brand attitude and efficiency of marketing communications. The last chapter aims to evaluate the unique case of Kefírer and give a recommendation for the other brands.
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Media image of David Černý and his work in the zech press
Kušiaková, Anna ; Sládková, Hana (advisor) ; Ježková, Tereza (referee)
This bachelor thesis "The medial image of David Černý and his work in the czech press" is trying to present the medial image of contemporary czech controversial artist in selected periodicals, formed both by the media and his personality. For specific documentation of the image, its changes and development while outlining development of periodicals themselves were selected two seasons; five-year period before the turn of the millennium (1996-2000) and equally long period after the turn of the millennium (2006-2010), the periodicals were chosen from among the most read newspapers (MF DNES, Lidové noviny, Hospodářské noviny and Blesk) and weeklies (Reflex, Respekt a Týden). In the first part is presented the biography of David Černý and his work, as well as some of the press trends since 1989. The second part of the work is focused on a specific period and personality in the monitored titles, the aim is to describe from selected articles the medial image of David Černý and describe, how it has been transformed, how has changed expression of the artist and which changes have occured in press. David Černý is a significant czech artist and because it does not occur too many comprehensive publications, dealing closer with his controversial person and work, I would like this work to contribute to the...
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"Du has(s)t mich (gefragt) …" Human primal fears and their literary implementation in lyrics of the band ,Rammstein'
Pecková, Adéla ; Blahak, Boris (advisor) ; Tvrdík, Milan (referee)
A fitting citation from the name of this thesis contains one of the most well known plays on words of the German band Rammstein, which engages socially taboo topics in its lyrics and thus evokes human primal fears. The goal of this thesis is a literary analysis of selected lyrics with a regard to the related controversial topics. Controversial topics often reflect human weaknesses. This thesis focuses on their literary implementation in lyrics (irony, plays on words and rhetorical and stylistic tools) with a consideration of the accompanying music. Based on the insight gained, the important question is: why has the band Rammstein become a phenomenon of the present time all over the world and why are its lyrics subjects of discussion. The provocation certainly has its roots in the origin of the members of the band, who come from the former DDR, where they did not have the opportunity to openly comment controversial topics.
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Provocation and breaking the stereotypes in the works of Juriy Vynnychuk
Danylyuk, Myroslava ; Chlaňová, Tereza (advisor) ; Ulbrechtová, Helena (referee)
This bachelor work is devoted to the personality of contemporary Ukrainian writer Yuriy Vynnychuk. Particular attention is focused on that part of his work and his non-literary activities which are characterised by using provocation, mystification and breaking stereotypes. The aim of this thesis is, on the basis of these three key areas, to map all of his works which feature provocative elements, to attempt to create their typology and make a deeper analysis of selected works. The introductory chapter presents a detailed analysis of the current literary process, particularly of the elements that are focused on the destruction of the traditional canon. Based on this analysis Vynnychuk's works are included in the context of the current literature. The main part analyses specific works and Vynnychuk's approach is compared with other authors dealing with similar issues. At the end his exceptionality and contribution to contemporary literature is evaluated.
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Dualistic vision of the world in prosaic works by members of Scapigliatura movement
Pletichová, Markéta ; Flemrová, Alice (advisor) ; Pelán, Jiří (referee)
Abstrac After the long period of Risorgimento and several attempts of unification of Italy, the expectations of the Italian nation finally materialized when the Italian state was solemnly declared on 4th March 1861. However the territories of Veneto and Rome were annexed only several years later, even though not in such a heroic way as the Italians hoped for. Despite the great effort of Garibaldi the final unification took place only after the French loss in Prussian-French war of 1870, which was difficult to bear for the pride of Italians. Another disappointment was the organization and functioning of the new state, which didn"t work smoothly. In some cities the artistic circles started to build groups of dissatisfied intellectuals, one of these groups was the "milanese scapigliatura ", which reached it"s heyday between 1860- 1880. Their poetics, or the way of their artistic expression, was closely related to their humor. They lead a dubious way of life, trying to escape the reality through the drugs and alcohol. They were strongly influenced by the romanticism and the positivists. They aimed to show the truth in their works. They refused the traditional, stereotypical literary form and were trying to reach stylistic and linguistic progress. Among the main protagonists were Camillo Boito (1836-1914),...
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SILK
Baluch, Matúš ; Ptáček, Jiří (referee) ; Cenek, Filip (advisor)
My diploma thesis is instalation, which elements are based on principales of ready-made. Documentation of living performance. Site-specific charakter, objects, and documents are common, that are one from of physical, psychical, and social injuries. Trought the installation and added text with its full range of form I am changing the discurse.
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